4 Secrets to An Impressive Seasonal Merchandising Display

Seasons come and go, much like anticipated holidays. However, if planned correctly, these fleeting and short moments of festivities could give your brand and store the spike in sales that your business needs. Just like this seasonal merchandising display our team spotted in one of Vietnam’s supermarkets!

The retail display highlights the products of Maggi, one of Nestle’s international brands. Its specific approach to local taste in seasonings, instant soups and noodles made it a household name in most countries like Vietnam.

The seasonal merchandising display features Maggi and its different sauces. The two cats on top of the display wish consumers “Happy New Year” and “May all your wished come true” for a prosperous new year. The branded cards about the dishes that can be cooked with Maggi soy sauce are also arranged neatly on top of the bottle to resemble a fan, perfectly highlighting Maggi’s soy sauce.

In this promotion of Maggi, the brand enticed its Mexican consumers through a free pan they can get alongside a variety of sauces for the Mexican palate from the brand! Find out why this is a hit here:

What To Remember For An Impressive Seasonal Merchandising Display?

1. Highlight the product

Every merchandising display aims to boost a thing or two about the brand. Whether it’s sales or brand awareness and loyalty or all of that. However, more often than not, these factors can all be a hit by highlighting the product.

In this seasonal merchandising display, for example, all other decorations point to the product on top. It helps guide people’s eyes towards the product, strengthening brand awareness and ultimately increasing sales.

2. Use the colour of the season

Every holiday has a universal colour people would use throughout the celebration. For instance, Christmas packaging and decorations are usually red and green or silver and gold.

Utilising the colour associated with the celebration would help the brand to join the festivities and convey to people their intention about the holidays. Like this seasonal merchandising display in red and gold colour to welcome the new year.

3. Leverage holiday icons and symbols

In tandem with colours are icons and symbols that deliver the message clearly. For example, during Christmas, if you pair red and a Christmas tree or socks in your promotions, people would instantly know it’s for a Christmas promo.

Similarly, in this promotion, pairing red with a cat immediately delivers the brand or the retail store’s wish for everyone to have a prosperous new year.

4. Stay true to product branding

On top of all of these seasonal colours and displays, it’s also critical to remember your business branding.

This way, consumers will not be confused and will form the correct association between your promotional display and the brand they know.

It’s also important to not stray away from your branding voice so as not to break the identity people already have in mind about your business.

Maggi Promotions Through the Years

5 Reasons to Love this Freestanding Display Rack by Maggi

Maggi Sweetens Things Up with an On-Pack Offer

POS Shelf Hanger Boosts Maggie Magic Sarap Sales, You Need It Too!

Custom Shaped Bag by Maggie

Marketing Gift France – Maggi Oven (Super U Department Store)

Check out more seasonal merchandising displays from other brands here:

Holiday promotions are all about the festivities and Ferrero did not shy away from glittering in this Christmas promotion! Check out their seasonal merchandising display that anyone would surely want to get a piece of!

Kitkat’s product display would instantly convey to everyone that they’re joining the festivities of Tet holidays with cool prizes and promos! Read all about it in the blog below:

What’s a better way to celebrate the festival of lights than a light up display? Johnnie Walker certainly rose up to the occasion in this point-of-sale display.

Mid-Autumn Festival is a much anticipated day of the year and Le Meridien leverages it for this promotion. From limited edition packaging to different delicacies, the brand made sure they will stand out for the occasion!

Another interesting seasonal merchandising display is Oreo’s POP display showcasing the limited edition Oreo moon cake for the Mid-Autumn Festival!

Accordingly,

An impressive seasonal merchandising display clearly delivers its message to consumers in time for the holidays, is able to highlight the product at the same time and does not stray away from its branding. All of these together create a seasonal display that wows people.

And if you looking to have your own impressive promotional display for the next seasonal holiday, you can harness our expertise!

The ODM Group is a promotional product development company that specialises in the customisation of promotional merchandise and branded display. Our creative team, Mindsparkz, will work with you closely from product brainstorming to manufacturing and production.

Some of the services we can offer you with are manufacturing promotional displays as point-of-sale and free-standing display units, designing branded merchandise for corporate giveaways and marketing campaigns like gift-with-purchase or redemption programs. We can also offer you packaging solutions and sustainable marketing options!

Related Reads: