With the upcoming Mid Autumn Festival, it’s important to ensure that your business takes full advantage of this festive period to help boost sales. One of the best ways to augment your festival promotion is by using a custom pop up display. One of our team members actually noticed an Oreo Mooncake custom pop up display which we thought was made with the festival and product in mind!
Why is this Custom Pop Up Display Effective?
Design: The design of the custom pop-up display is very well done as there are many small detail on the custom pop up display that reflects the Mid-Autumn festival and the product itself. For example, there are plenty of small lantern images and the display itself shows what are the products that are being sold. Additionally, the custom pop-up display is decked in red, which fits Oreo’s colour theme and is also synonymous with the Mid-Autumn Festival.
Custom pop-up display placement: The custom pop-up display is placed next to the snacks section which is great positioning as mooncakes, is often eaten as a snack to be shared with your family. This helps to increase the chances of customers in the snack section purchasing it. When you compare this to placing the product in the meat section, customers will be less likely to purchase it as they are looking for a meal rather than snacks.
Benefits of Custom Pop up display:
Attract Customers. Custom pop up display plays an important role in attracting customers and improving sales. A custom pop display in stores is often placed at or near the products being promoted. In this case, the design of the custom pop up display focuses on a theme for the design and does it well. It even shows a cross-section image of the mooncakes.
Entice impulse buys. Shoppers often add products to their cart that they did not intend to buy in the first place. This is where custom pop up displays make a huge difference in sales volume. A well-placed pop-up display acts as a clever ad and is more likely to have an effect for the customer to buy that product right then and there.
A cheaper method of marketing. Marketing POS displays are a great way to advertise your brand. Think of Custom Pop up displays as an advertisement on a flyer or newspaper but cheaper. It is essentially an in-store advertisement meant for customers on the spot. In the long run, implementing counter displays to market your product will not only allow your product to stand out but to help boost impulse buys as well.
The custom product container that comes with the mooncakes is a big plus in our opinions as custom packaging helps to elevate your products to a whole new level as customers will start to perceive your brand as a business that cares about the minute details that most companies would ignore. Helping to not only boost your business outlook but helping to increase the opportunities your brand will have as other businesses will take notice which could ultimately lead to a collaboration in the near future.
How can ODM help your business?
At ODM, we specialize in manufacturing custom Promotional Products. We have over 15 years of experience in the marketing industry and have worked with major clients such as Coca Cola, Sapporo, BBC, and Konami. Do feel free to contact us if you are interested in one of our products or services.
Frequently asked questions:
What is a custom pop up display?
A point-of-sale display is a specialized form of sales promotion that is found near, on, or next to a checkout counter or in the store itself
What is the Mid Autumn Festival?
The Mid-Autumn Festival, also known as the Lantern Festival, Moon Festival or Mooncake Festival, is a traditional festival celebrated by the East Asian people and the East Asian cultural sphere.
How does custom packaging help boost sales?
Custom packaging helps set your product apart from similar products. Additionally, customers will have a higher chance of remembering and recognise your branding.