4 Ways to Enforce Branding With Hendrick's Creative Store Display

People’s eyes are naturally drawn to pleasant as well as odd designs. These naturally raise curiosity and makes it even more appealing to take a closer look, interact with the branded displays and ultimately, purchase. All of these can be found in Hendrick’s creative store display our team discovered in one of our travels in Vietnam.

With a reputation for its eccentric brand, Hendrick’s follows through this identity with their promotions. From its marketing space to their outdoor promotions, the brand is consistent with its “curiously refreshing” marketing ideas. An example of this is the creative store display we’re referencing today.

4 Ways to Enforce Branding With Your Creative Store Display

1. Utilise QR code marketing

As we can see from the bespoke display, the brand utilises QR codes in different places to urge consumers to scan them. QR code marketing is a versatile strategy which ultimately exposes consumers to the brand.

In the promotion, Hendrick’s uses it to share their simple yet fresh recipe drinks that consumers can enjoy with the brand. However, that’s not the only way as it can also be used to link your market to download your brand’s app, get to your app’s site or give them more information about your marketing campaign.

Whichever your brand would use the QR codes for, your target people would undoubtedly get engaged with your brand.

2. Aligned design

Branding, essentially, is the impression your company leaves on consumers which makes them want to purchase more of your promotional products or avail more of your services. It’s also the identity that helps you differentiate your business from your competitors.

Hendrick’s is known for their odd yet harmonious blend of liquor and this is very evident in all businesses connected to the brand like its creative store display. Ensuring the same for your brand not just elevates your business but also fosters a complete impression in consumers that they can trust to have more business with.

3. Marketing voice

In Hendrick’s point-of-sale display, you can spot various marketing lines. From the display’s refreshingly simple recipe to its odd ingredient combination, the brand’s voice in each tagline remained consistent.

This brand voice helps consumers differentiate your business against other marketing noise they filter on a daily basis. It’s also a form of identity that reinforces how your brand in your market’s head.

4. Suitable materials

Hendrick’s used different materials to achieve the right design that fits its brand. There are glass, acrylic, plastic and wood which overall allowed the gin brand to be as odd and functional as they want for their creative store display.

The materials you will use and how customisable they are important to ensure you will achieve the creative store display you envision for your promotion.

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Get more creative store display ideas from other brands here:

This product display by YoPro successfully enforces its brand through creative design that caters to its market. Check more details here:

YoPro Gets Stronger In-Store with Custom Product Display Stand

In this creative store display, Ardbeg managed to give its consumers a peak at its history and liquor influences that everyone loves. Read more here:

Bespoke Bottle Display Stand: What Makes Ardbeg POS Eye-Catching?

Evian’s creative store display is hard to associate with anything but the brand since it’s designed after the brand’s water bottle. Get inspiration below:

Evian Wows Shoppers In Vietnam With Bespoke Display Stand Design

For more drinks merchandise and display ideas, you can get inspiration from our works with some of the brands in the industry. Simply tap the image to know more:

To Sum It All Up,

Hendrick’s branding and voice are unique to them due to the brand’s consistency in design and the materials they used to attain those creative marketing decisions. All of which differentiated them from other brands in the minds of their consumers.

And if you want to achieve the same for your business, ODM can help! We have a creative team, Mindsparkz, who will work with you closely from design and product brainstorming to production. Don’t hesitate to contact us today and harness our decades of experience in the industry.

We’re a promotional product development company that specialises in the customisation of branded merchandise and promotional displays according to company and marketing needs.

To know more about the services we offer, we listed them below: