Evian Wows Shoppers In Vietnam With Bespoke Display Stand Design

Evian, one of the leading companies that bottles and commercialises mineral water, has developed a unique retail touchpoint in Ho Chi Minh, Vietnam. With a simple twist on its display stand design, the company has created a unique concept out of its trademarked shape. No wonder that customers can’t stop talking about it!

This bespoke display stand is meant to showcase Evian water bottles, which are totally made out of recycled plastic bottles. Apparently, these bottles from the French bottled water brand are from bottles too. How cool is that?

 

How Does this Display Stand Design Made Us Go Wow?

Exceptional Display Design

They say that when it comes to the beverage industry, “The bottle is the brand.” And Evian has certainly taken that to heart with their latest display stand design in Vietnam.

At first glance, you’d be forgiven for thinking that the stand was actually an Evian bottle. The stand was designed to mimic the shape of a bottle, and even sure to make a splash in any retail space.

It is a simple but highly effective way of showcasing one’s offering in a crowded marketplace, and Evian has been using stands like this for several years now with great success. Take a look at this retail POS display from the French brand back in 2018.

 

The Materials

To produce a distinctive display stand design, Evian utilised different materials for its unique retail display. The body of the display is made out of metal, providing sturdiness and attractive lustre, which is very recognisable from anyone’s eyes. It also comes with a wire component to hold the bottles in place and keep them organised.

On the other hand, the top part of this display stand is made from corrugated cardboard. This is an excellent choice since it will be more practical to cut out the bottle’s shape from this material.

 

For a better display stand based on your branding and your target market’s preferences, check out these 4 tips from a display stand manufacturer featuring the POS display of a liquor brand, Vivant.

 

Simplicity

A bespoke retail display is a great way to make an impact at the point of sale and create a memorable experience for your customers. The technique can be as straightforward or complex as you like, but it should never be so complicated or cluttered that it puts people off.

The key to designing an effective display stand is getting your audience to focus on the one main message that you want to convey. To achieve this, display stands must be clear and easy to read. It is crucial also that displays look balanced and attractive. Take Evian’s display stand design as an excellent example!

 

Generates High Brand Recognition

Evian’s branded retail display undeniably generates high brand recognition with its distinctive design and impressive brand imagery. This way, it is easier for shoppers to recognise the brand while leaving a lasting impression on new audiences.

You see, brand recognition is a widely-known concept in marketing and advertising. This plays a vital role in reinforcing your branding among your target market without directly doing it. Brand recognition is considered successful when customers are able to recognise your brand through visual or auditory cues such as logos, slogans, packaging, or colours rather than being explicitly exposed to your business name.

 

 

Apart from its hard to miss retail display, other things made this in-store promotion stand out. Of course, we’re not leaving them out in this blog!

Making the Product Look Like A Steal

Written on this custom bottle necker is Chai lớn hơn, THÊM 20% GIÁ KHÔNG ĐỔI or “Bigger bottle, EXTRA 20% PRICE NO CHANGE”.

By making the product bigger in size, the brand is able to improve customers perception of the item. Undoubtedly, this added value to the promotional product and made it even more desirable to its target market.

 

Bottle Neck Tags

These days, bottle neck tags have become more and more popular among brands and businesses, especially in the drinks and beverage industry.

With the help of these tags, they can market their products exclusively and even add special messages to them. More than just a simple marketing tool, custom bottle neckers can also add personality and character to the item, making it stand out over the others.

 

More creative promotional displays to get inspired from:

In this promotion, our team spotted Hendrick’s promotional display during our travel to Vietnam. The POS display embodied their “curiously refreshing” tagline from top to bottom. See more below:

 

Wrapping It Up,

There’s no doubt that this display stand is very appealing and eye-catching as it stands out from its surroundings thanks to its exceptional design. The water bottles are easily accessible for ease of view and for customers, who can then take a bottle to the counter at any stage.

By having this display stand design, Evian has created a display stand that is modern, captivating and very effective at getting its product noticed. Indeed, the best displays combine simplicity with impact. They make an overall impression that encourages people to look closer and are memorable.

 

How Can Our Team Help You?

Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional products that suit your branding requirements. Our talented team of in-house product designers, Mindsparkz, can design the perfect branding tool for you.

We also offer product brainstorming sessions and a range of POS display designs to exceed the industry norms. Our team has always been known to develop a distinctive brand for every client we work for. From the initial concept to the final product, you can always expect us to deliver a stellar product. Our creativity and experience will help you build a brand that stands apart from the crowd.

Over the years, we have developed a passion for sketching. As our company has grown and more clients have come to us for assistance with their various projects, we have been able to perfect our process for quickly creating designs that speak to the desired audience.

Tap the image below to find out more about our services.

 

More Fantastic Display Stand Designs: