In today’s ultra-competitive world, every company wants to become better and gain a competitive edge over their competitors. In order to do so, many companies use promotions to attract customers to their products, and stand out from the competition. While the team in Ho Chi Minh City was out and about, we chanced upon a display stand by Kit Kat, that caught our attention. While we were at a convenience store, we saw a display promoting Kit Kat’s newest flavour: The Green Tea Flavour.
Kit Kat Display Stand
Why do we love this Display Stand?
- Prominence: The display is relatively large, which makes it prominent. Once a customer walks into the store, the display will be the first thing that he or she sees. This therefore makes the display an effective first point of contact.
- Simplicity: We love the display stand because of its simplicity. The design of the display is simple, with the new flavour promoted with a simple picture and a short description. Having a simplistic design and explanation is good, as the customer will be able to easily understand the promotion, and not be confused by the product that is being promoted.
- Customization: We also love such display stands, because it can be easily customized. The design of the display stand can be changed to suit individual company needs, which makes it an extremely effective form of promotion.
In summary, the display stand is an extremely effective form of shelf advertising. It can easily attract new customers to a product, and it is not overly expensive. This means that Kitkat has made the most out of their marketing budget.
Interested in having a Display Stand? Speak with The ODM Group now! We have marketing professionals who can help create high quality custom advertising displays and POS display units. You can also rely on us for high quality product designs and brand packaging design. We conduct factory visits and auditing to ensure that suppliers are reliable and are certified.
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