Mentos has recently inspired us with their mounted display stand in Ho Chi Minh, Vietnam. This is a great way to not only market your products but also a very convenient and easy way for customers to select your product. A custom display rack is often used by brands to attract costumers – however, for smaller products, a mounted display stand will be both effective but less costly.
Products can be seen much easier here than on a shop shelf, and it is additionally much easier to select this product. If the customer is in a rush convenience is their main priority. Likewise, if a customer is waiting at the checkout area, they are more likely to see something on a stand and, as a result, select it. Unlike a custom in-store display, mounted display stands actually have the products on them rather than just the advertisement.
A Mounted Display Stand becomes even more effective when used as POS display units. As we have already mentioned, they make a very convenient way of grabbing something on the go whilst heading to the checkout. In the confectionery market this is all the more important, as a busy shopper will be craving sugary goods to increase their energy or wanting mints to freshen their breath. This product placement on a mounted display unit is therefore a good strategy by Mentos.
Many brands use this method to entice buyers to their products. Check out a similar method employed by make-up brand Benefit:
Some of the main benefits of using Mounted Display Stands
- Gives customers easy access to the products. It also allows them to locate the brand along busy aisles of department stores without hassle.
- Visibility – mounted display stands usually go to eye level and higher, making them visible to the customer rather than just on the shop shelf
- Visually attractive – when stocked up mounted display units can look great along shop isles or the checkout area
- This product is totally size dependent and its success relies on storing smaller products
Could your company benefit from the use of a mounted display stand? Would this be effective in marketing your item and convenient for your customer? Is so, we’d love to hear from you – get in touch with the ODM group today. We also design promotional product packaging, and manufacture custom promotional merchandise.
We also liked this environmentally friendly cardboard stand by Jack Daniels
For a more sophisticated stand, we really liked what Le Fruit did here
Somersby also uses the POS Display to their advantage by offering customers something they may be craving after shopping