Kiehl’s Unique Store Fixture: Getting to Know More About Mr. Bones

Your store shelves surely help display your products, but their roles do not end with that. A store fixture builds the foundation that helps define and accentuate the rest of your visual merchandising.

And talking about POS displays, Kiehl’s unique store fixture indeed brings thrill to shoppers in the stores we’ve recently visited in Dubai and Hong Kong.

Looking Back to Kiehl’s History: Who is Mr. Bones?

Kiehl’s is a skin, body, and hair care brand founded by John Kiehl in 1851. Kiehl’s became one of the first companies to proudly list ingredients on its product labels — even before the U.S. government mandated it.

Moreover, the brand was also famous for its “Try Before You Buy” unofficial motto. This principle of personalized customer service and generous sampling has remained a Kiehl’s tradition for 171 years.

But apart from its top-of-the-line products, Kiehl’s also became popular because of its iconic character, Mr. Bones.

Mr. Bones is a life-size teaching skeleton first introduced by Mr. Morse, Kiehl’s apprentice, to help customers learn about their conditions and ailments. As a tribute to their pharmaceutical beginnings, he is now an iconic fixture in every Kiehl’s outlet.

The brand indeed considers that not everyone knows who Mr. Bones is; thus, a hanging frame introducing the brand’s character comes along with its unique store fixture.

Advantages of Using a Unique Store Fixture for Cosmetic Brands

Cosmetic brands are associated with beauty and aesthetics and are expected to present their products in the most pleasing way. With that said, it’s crucial for them to invest in the most creative and unique store picture possible.

But what would they gain in return? Below are the benefits they can get from utilising exceptional display in their marketing.

Help Generate Sales

Target Impulse Shoppers

Enhance Visual Merchandising

Tell Your Brand’s Story

Stand Out In The Competition

Increased Customer Engagement

Get inspired by these unique store fixtures from different brands…

5 Secrets to Store Window Display Ideas that Boost Foot Traffic!

When people are strolling on a busy street, there are undoubtedly a lot of ways to catch their attention […]

5 Reasons Your Business Should Invest in Promotional Mascots

People are highly visual creatures. Knowing this, brand marketers opt for different visual representations of their business to get […]

Mad Cow Outdoor POS Display – Only in Japan

Check out this outdoor POS Display we love from Japan. This is one way to guarantee a long line of […]

Point of Purchase Retail Display: How Mascots Push M&M’s Sales

We sighted this cute Mars M&M’s point of purchase retail display at a cinema shop in Russia. We spotted […]

To Conclude

With more than a century in the business, Kiehl’s indeed knows how the market flows. Despite its age, it proves that it never aged. From its products to how it presents its brand to the people, Kiehl’s is arguably a pioneer in the industry.

How does ODM work?

Want to create your unique store fixture? Don’t worry because we get you covered! Here at ODM, we help companiesgeneratee and design mascots and POS display ideas for local and international businesses. Moreover, we also produce seasonal promotional products, branded corporate giveaways, promotional sports merchandise, and bespoke product packaging.

Our in-house product designers from Mindsparkz can help you decide and create the design you need for your business. Contact our team today to learn more about our products and services. Here at ODM, we will help you turn your ideas into reality!