Kiehl’s is giving away a tote bag as a gift with purchase for at least $180 spent. The tote bag is spacious and can be used to carry a large amount of items. It comes in a unique colour combination of ivory and maroon. Read more to find out how this tote bag is used effectively as a promotional gift…
Kiehl’s is an American cosmetics brand retailer that specializes in making premium skin, hair, and body care products. Founded as a single pharmacy in New York City‘s East Village in 1851, Kiehl’s was purchased by the L’Oréal Group in 2000. It currently has more than 30 retail stores worldwide, supplemented by sales in high-end department stores.
How does gift with purchase affect sales?
This tote bag is spacious and can be used to store and carry a large amount of items. It can be brought to the supermarket to carry your groceries. It can also be brought to school or your workplace to carry files or A4-sized papers.
Kiehl’s logo is prominently branded on the tote bag. Its charm which reflects its branding is attached to the handle of the tote bag. This will increase brand awareness and enable more people to know about Kiehl’s. Thus, they may be interested to purchase Kiehl’s products and this will increase sales.
The logo will also boost brand recall every time the bag is used. This will facilitate reminder advertising and enforce brand loyalty. Existing customers will be reminded of Kiehl’s and they will be more inclined to make repeat purchases. Thus, this will increase its sales.
Lastly, in oder to get the tote bag for free, customers will be encouraged to spend at least $180. This is a contributing factor in increasing sales for Kiehl’s. Why not do something to increase your sales as well?