5 Reasons Your Business Should Invest in Promotional Mascots

People are highly visual creatures. Knowing this, brand marketers opt for different visual representations of their business to get their customers’ attention. One popular example is custom promotional mascots.

Mascots are commonly seen in most fast food chains; however, more and more businesses also find the importance of using them in marketing. Sunrise Diagnostics, a healthcare business, is among the companies that prefer to invest in them.

Sunrise Diagnostic Center Limited is a joint venture company in Hong Kong between China Biotech Services Holdings Limited and BGI Health (Hong Kong) Company Limited.

It was established in June 2020, yet it’s already awarded as Hong Kong’s Most Outstanding Business in 2022.

Why People Are Stopping By for this Promotional Mascot from Sunrise?

We have seen this cute frontline mascot by Sunrise at Hong Kong International Airport. Who wouldn’t recognise this eye-catching and timely gigantic figure? We bet no one! This mascot is an enchanting way to welcome travellers from their flights.

As the government started to lift various Covid-19 restrictions, businesses also began to make their move to recover from their losses. However, it doesn’t mean that people have to become complacent when it comes to their health. The threat of Covid is still there.

With that said, Sunrise’s frontline mascot is an effective way to remind people of the importance of being tested and observing proper hygiene.

Along with its mascot, the brand offers its products — Covid essentials and its Covid-19 test service.

Top 5 Reasons to Invest In Promotional Mascots

Technological advancements open opportunities for businesses to promote their brands better. However, along with these improvements come great competition. With that said, making yours visible in the saturated market is a real challenge nowadays. And here’s where promotional mascots come to play.

Listed below are the reasons you need to include them in your marketing.

1. They symbolise your brand. 

Mascots are more than just huge figures. They represent brands. For instance, famous brands such as McDonald’s, Jollibee, and M&M have their signature brand mascots. And you can do the same for your business.

Instead of partnering with famous personalities, promotional mascots can serve as your brand ambassadors. To make them effective, always ensure that your company’s branding and core value should reflect in them.

2. Connect with your audience.

Building brand loyalty is about delivering the right message to your audience. Instead of portraying your business as a professional or a formal one, why not try to show your brand’s friendly and playful side through your brand’s custom mascots?

Brands with a softer image are easy to engage with people. Likewise, this will allow your company to create a physical and emotional connection with your audience.

3. Increase business exposure.

Effective mascots are memorable. When designed and planned well, they make people remember your brand. Using distinctive colours with your promotional mascots can effectively command the attention of your business.

In addition, if your mascot becomes popular, you might even get opportunities to license your mascots on your products. You may produce smaller versions of them, such as plushies and figurines.

4. Effective way to educate people.

Aside from getting attention, the goal of using brand mascots is to educate people about your business. You can use these creative visual displays to familiarise your audience with your brand and the services and products you offer.

Being customisable, you can create caricatures that resemble your products or signature characters.

5. Help generate leads and revenues.

Brands dealing with goods such as hats, t-shirts, mugs, etc., can generate huge revenues when they use mascots. For instance, Disney makes money by using their brand mascot Mickey Mouse on their products and by sharing rights.

Moreover, restaurants and fast food chains that use mascots in marketing tend to invite more diners. As mascots appeal to children and even adults, revenues to these businesses are guaranteed.

See how other brands utilise promotional mascots in marketing:

In Conclusion,

The best way to impress and engage with your potential customers is to feed their eyes first. Thus, you have to be creative in marketing your products and services. With that said, investing in promotional mascots is the smartest marketing strategy you can ever try.

Here at ODM, we help companies create and design mascots and POS display ideas for local and international businesses. Moreover, we also produce seasonal promotional products, branded corporate giveaways, promotional sports merchandise, and bespoke product packaging.

Our in-house product designers from Mindsparkz can help you decide and create the design you need for your business. Contact our team today to learn more about our products and services. Here at ODM, we will help you turn your ideas into reality!

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