Free giveaway mascots during promotional campaigns are a great advertising idea. SWR 3, one of the biggest radio stations in Germany has already started such a promotional campaign.
The SWR 3 radio station has a moose as promotional mascot. In this campaign, they drive through Germany and give away free plush moose as branded gift.
How do you get this free giveaway?
Everyone can get one of these moose without a service in return. The only thing to do is listening to their radio stream. Every morning, they say where you can get one of the moose. Afterwards, they visit different places in Germany during a day to offer the free giveaway moose.
What are the benefits of this campaign?
Firstly, the costumer has to listen to the radio stream, to know where he can get the free plush mascot. That way by listening to the broadcast, the radio station will have a higher listener count, which can be very good for any sponsors they have. Furthermore by offering the free giveaways on different places every day, the local presence increases the brand recognition. Lastly, because the plush mascots are free, probably many people will come to get one.
Why promote with branded plush mascots?
The big advantage of the promotion with mascots is that the costumer already know the mascot. That way they connect the mascot directly with the brand and the products of the company. In general, promoting with plush mascots is a great way to increase your brands awareness. They represent the company and it’s easy to print your logo or your artwork on it.
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