Get Creative With Visual Display Merchandising: Soap & Glory Case Study

When customers walk inside the store, how can you make them get hooked with your brand right off the bat? With visual display merchandising, you can showcase your products to a whole new level that is unique and fresh in your target audience’s eyes. It allows you to get creative and makes your retail POS display stand out in the retail space. Here’s an awesome example from Soap & Glory, a British beauty brand.

 

Soap & Glory is known for the variety of beauty products that it offers to the market. From bath and body, make-up, skincare, hair, and even accessories — the brand certainly has successfully brought the best of British bubbles, beauty, and beyond to bathrooms. Moreover, the beauty brand is committed to formulating fun, iconic world-class products to give every woman the best bang for her budget.

To further augment its brand presence in the market, the brand continuously produces glamorous advertising displays. But what makes this visual merchandising display from Soap & Glory one of the remarkable? Let’s have a closer look!

 

Soap & Glory’s Visual Display Merchandising

• Glamorous Visual Display

Upon walking on the supermarket aisle, we found this dazzling visual display merchandising from the beauty brand. We love how the concept of this product display showcases fun and femininity, piquing the interest of more than its target audiences. Totally compelling, this product display idea is full of vibrant colors that make it hard to miss. These colors urge excitement and optimism, which draws people closer to the visual display.

 

• Strategic Product Grouping

The next notable thing about this visual display merchandising is how Soap & Glory maximized its branded retail display to showcase all of its products. Fans of the beauty brand can easily locate their favorite product line because of the color codes and labels integrated on the shelf edges.

Soap & Glory’s product lines Original Pink, Call of Fruity, Magnifi-Coco, and Sugar Crush are written on each shelf edge. Definitely clear and readable; we find this effective in fostering high recall levels from their customers.

 

• Igniting Imagination With Replica Display

Of course, who could turn a blind eye to this creative point of sale display idea? It seems that the beauty brand has literally brought the fabulous British bubbles in-store with this visual display merchandising. Found at the topmost shelf, this exquisite bathtub replica is embellished with bubbles and soap. This new way of presenting products is relatively unique yet effective in attracting customers.

 

• Strengthening Purchase Intent

Seeing this visual merchandising display from Soap & Glory can undoubtedly urge a passerby to look closer. It will make them think about the comfort and satisfaction that the products can bring to them once they select from the display.

Furthermore, it also appeals to those shoppers looking for gifts but doesn’t know which they should get. Since the beauty brand offers a wide range of essential and convenient products, they will find it interesting to purchase.

 

To Wrap It Up,

Our team certainly loves this quirky idea from Soap & Glory in presenting its promotional products! Evidently, the brand’s mission in bringing its customers fun, freshness, and fearlessness was not just limited to their products. The brand is also dedicated to producing eye-catching and relatable bespoke POP displays that its target audiences will love.

If your business thrives in the same industry, you might love to check out the following promotional ideas.

With our years of experience, promotional wash bags are one of the most effective promotional products that we found on the market. They are portable, convenient, and provides message mobility to extend your brand reach. Simple yet classy, these branded wash bags from Baylis & Harding’s gift set collection is definitely an excellent sample.

 

Looking for small yet mighty giveaway gift ideas that can foster stronger customer relationships? Here are some chic and fab branded giveaway ideas to allow your brand to obtain loyalty from your target audiences, setting you apart from the competition.

 

If you’re adding sustainability to your marketing, then why not start with your product packaging design? These kraft paper containers and pouches are the best sustainable packaging innovations we recently added to our promotional products.

 

Let’s Produce Great Products Together!

Harness our team’s creativity, and let’s produce great products together! If you are a business seeking to promote your products through promotional products or a retailer and would like to boost your in-store marketing, this is the right time to contact our team.

Here, at ODM, our team can help you develop effective designs and source cost-effective materials for your displays. We are also always on the lookout for thrilling branded promotional giveaways and promotional product packaging ideas. With years of experience in the promotional and marketing industry, we can definitely help you with your marketing needs. Our design team, Mindsparkz, will walk you through the creative processes from start to finish. Let’s bring your ideas to life!

After more awesome visual display merchandising inspirations? Make sure to read through them below.

 

More Visual Display Merchandising Ideas to Kick Start Your Next In-Store Campaign:

 

More GWP Promotion Ideas: