Custom Sleeping Masks: Surprising GWP Offer from Acecook

Why Do We Love this GWP Offer?

As we approached the counter, we couldn’t help but notice the adorable custom eye masks that were being offered as a gift with purchase.

The soft pink colour of the eye masks perfectly matched the hues of the Acecook modern beef stew-flavoured cup noodles packed with them in clear packaging.

The eye masks were clearly designed to appeal to the target demographic – busy, on-the-go individuals who may need a quick pick-me-up after a long day.

When it comes to marketing, the key is to think outside the box and come up with creative ideas that will resonate with your target audience. And that’s exactly what this noodle brand did by offering masks as a gift with purchase.

Sure, it might seem ironic at first glance. After all, noodles and eye masks don’t exactly have much in common. But when you think about it, both of these things are products that people need and use on a regular basis.

5 Ways to Get More Sales With Custom Sleeping Masks

Cost-effective, handy, and available in a wide range of designs, custom sleeping masks indeed makes an ideal marketing tool for different companies.

But how can you actually generate sales using these promotional product ideas? Let’s show you how:

1. Create a themed bundle.

Offer a themed bundle that includes your product or service along with the promotional sleeping mask. For example, if you sell skincare products, you can create a “nighttime routine” bundle that includes the sleeping mask along with your skincare products.

Here’s an example of a similar idea from Garnier. In this promotion, the brand offered free sleep mask for every purchase of a 700ml bottle of Garnier Miracle Water.

2. Host a giveaway.

Run a promotional contest where people can enter to win a free promotional sleeping mask along with other sleep essentials such as custom logo pillows or blankets. This can help generate buzz and excitement around your brand, and the winner may become a customer and generate future sales.

3. Create a referral program.

Create a referral program where customers can refer their friends to your brand and receive a free custom sleeping mask as a reward. This can incentivize customers to spread the word about your brand and generate more sales.

This promotion is ideal for cosmetics, apparel, and healthcare, to name a few.

4. Include masks in your travel kit promotion.

Travel and amenity kits are very important if you’re in the hospitality industry. Thus, how about adding your custom sleeping mask to your kit?

Here’s an example of a travel/ sleeping kit you might offer to your customers:

5. Offer limited edition designs.

Excite your customers by offering limited-edition designs of promotional sleeping masks that are only available briefly. This can create a sense of urgency and exclusivity that can motivate customers to purchase.

You may offer them as main promotional products, GWP items, on-pack premiums, or redemption gifts.

Let’s see how other brands used sleep/eye masks in their promotion:

Malindo Air launched this kit, with an inflatable neck pillow, a towel giveaway, an earplug, earphones, and an eye mask inside, all designed for its passengers.

This promotional item is licensed with Hello Kitty, a character synonymous with the brand Sanrio. The mask’s cute design indeed appealed to kids and young hearts.

Fibe-Mini offered customers with a promotional package of Vitamin C drink with dietary fibre in bottles of fives. The pack came along with a custom sleeping mask inside.

Here’s ODM’s own version of promotional eye masks:

This isn’t your ordinary sleeping mask. It’s designed with a special hot and cold compress feature that not only promotes better sleep, but also helps to reduce dryness and puffiness around the eyes, and diminishes the appearance of dark circles. Product: ODM-2262

Get More Sales With Custom Sleeping Masks!

Custom sleeping masks are indeed one of the promotional items businesses should not ignore. Small as it seems, you’ll never know the tremendous impact it can bring to your brand.

With that said, we believe this GWP campaign nailed it. It also proves that it doesn’t always necessary to use GWP items that complement the products being offered. As long as it will be beneficial to people, this will still work.

What Can ODM Do?

Do you consider adding custom sleeping masks to your promotion? If yes, ODM can assist you. You may consider the innovative eye masks we have mentioned above, or you may ask our designers from Mindsparkz to create your own design of promotional face masks.

We and our design team are here to help you along the process — from product brainstorming to production, we are here to ensure that we provide your needs.

Below are other services that ODM offers:

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