Incentive Marketing Program: Turn Shoppers into Big Spenders!

An incentive marketing program is one of the most common strategies businesses use to lure and attract customers. More likely, all brands — from healthcare, tech, and F&B to cosmetics and hygiene, have once tried it in their marketing efforts.

And talking about incentive programs, we recently came across Head and Shoulder’s in-store promotion wherein the brand is giving away a free custom toiletry bag for every purchase of H&H shampoo and conditioner products.

Head and Shoulders is the world’s number one shampoo and derm-recommended brand. Its story began in 1949 when Dr. Parran, a chemical engineer and bacteriologist from the University of Tennessee, joined Procter and Gamble.

Dr. Parran wanted to create an effective solution to the problem of dandruff that didn’t harm your hair and was a lot more pleasant to use. And here’s where Head and Shoulders formulation was born.

You can check out another Head & Shoulders promotion below. The brand partnered with the popular soccer club, FCB, for promotional merchandise that their customers couldn’t ignore!

5 Tips for a Successful Shampoo Marketing Strategy

What is an Incentive Marketing Program?

Incentive marketing is a marketing strategy where brands use motivational devices to attract customers. The program can come in many forms. Offering discounts, loyalty programs, BOGO, free shipping and samples, bundle packs and gift ideas, to name a few.

The principle is simple, ” Buy from us, and we’ll give you rewards”. This concept makes the program great for boosting sales in any business.

How Does Head & Shoulders Incentivize Customers?

The brand’s incentive program runs in different stores in Montenegro. For ordinary days, shoppers can avail of Head and Shoulders’ bottled shampoo and conditioner separately. But while its incentive program runs, customers can purchase these two items in a kit.

The kit is a purple waterproof toiletry bag, which customers may use even after consuming the products. This free gift makes customers feel it is worth spending their money on as they will receive something in return after purchasing it. Thereby, helping the brand sell more.

How to Turn Shoppers into Big Spenders Using this Strategy?

As mentioned, an incentive marketing program can be done in different forms and giving away free stuff is just a part of it. But the question is, how can you make the most out of this free gifting method? Let’s dive in and we’ll tell you how.

Decide Your Timing

Your incentive program objectives will primarily affect the time at which you want to run it. Therefore, it is critical to identify them first before running this kind of strategy. In that way, you can also pick the best season to launch the program.

For instance, you can promote it during quieter times when other brands don’t do the same program. Holidays are also perfect when people are looking for more sales and discounts.

Choose Your Gift

Whether you like it or not, your free stuff reflects your brand. It is important to choose gift that complements your company and is high-quality. Therefore, product brainstorming with your team is crucial for this process.

Remember that in choosing your gift, ensure that it is practical, helpful and complements your main products being offered.

Have Enough Stock

Free gifting as an incentive marketing strategy proves to work. So, make sure you have enough stock to accommodate customers’ demands.

Imagine shoppers asking where your free gift promotions are. When that scenario comes, it’s embarrassing to explain your gifts have run out of stock. That’s indeed frustrating for customers expecting they can avail of the items you promised.

Create Urgency

Stirring a sense of urgency makes your incentive marketing program even more effective. This tactic makes your loyal customers more excited to avail of your offers.

For example, you can offer free gifts or discounts for a limited time. Moreover, you can also mention that your gifts are only available until stocks last. In that way, this will make shoppers eager to purchase your items.

Promote Your Offer

How do shoppers know about your exciting offer without telling them about it? Thus, using all the resources available to promote your program is important. Using advertising flag banners is also an option to consider. However, you can utilise different social media channels if you really want to expand your reach.

Reasons for Running an Incentive Marketing Program

Drive customers’ loyalty.

Entice shoppers to buy in bulk.

Boost referrals of friends and family.

Encourage repeat purchases.

Inspire customers to try new products.

Increase conversion rates.

Looking for more bag ideas for your incentive marketing program? Check out these stylish designs below:

This promotional toiletry bag is made of cork, which means it is a very eco-friendly option for you. This bag has many uses, and it is not just limited to holding toiletries.

Eco Promotional Merchandise: Unzip the Benefits of Cork Toiletry Bags!

This custom travel pouch is a multi-purpose one. It could be used as makeup, wash, shaving, and a gym bag. Likewise, it is also perfect for bringing during trips and camping.

What Makes this Custom Travel Pouch a Go-To Promotional Product?

This custom waist pack is good to carry on the beach during the summer season or protect your belongings in rainy weather. It is made from PVC, which is a water-resistant material.

Branded Waterproof Bag: 5 Ways to Promote your Brand In Style

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In Conclusion

A well-planned and implemented incentive marketing program can provide big opportunities to any business. While it helps in generating sales and growth, it also builds and maintains customer-business relationships.

However, it is also essential to keep in mind that success in running this kind of program isn’t something that happens in an instant. Allow a significant amount of time until you see the results you are after.

If you also consider running an incentive marketing program before the year ends, make sure to follow the tips we’ve provided above.

The Role of ODM

The ODM Group is a promotional products marketing agency founded in 2003. Our diverse approach makes us a great partner for international brands who want a team to manage their projects closely.

We assist businesses in sourcing the best promotional products that suit their brand and budget. Similarly, we work closely with our designers from Mindsparkz to provide them with designs that match their marketing needs.

We provide services like manufacturing gift with purchase, promotional gift packs, branded corporate giveaways, seasonal promotional products, and innovative promotional merchandise. We also help companies design and create their free-standing display unit and POS displays for marketing. Should you need our services, feel free to contact our team today! It’s our pleasure to help you achieve your marketing goals!