How Does Nivea Entice Customers With Its Branded Cosmetic Bags?

With the rising number of cosmetic brands in the market, it becomes evident that beauty essentials play a significant role in people’s lives today. The increasing demand results in cosmetic brands coming up with a unique way to promote their products. Nivea, the famous beauty brand, is not an exception. Recently, we’ve seen its promotion in a Serbian store wherein customers can purchase Nivea’s beauty gift set along with branded cosmetic bags.

 

Since the brand offer beauty products for both men and women, their promotion became exclusive for them. These three custom wash bags are just enough to call passersby attention.

Nivea’s Branded Cosmetic Bags

1. Rose Care

Like other customers, we just can’t get enough from Nivea’s Rose Care beauty set. It comes with three exciting products: Nivea Shower Gel with a rose scent and almond oil, Nivea’s Rose Touch Body Lotion, and Nivea Fresh Rose Touch Spray.

 

Aside from the Nivea products, its fashionable packaging also gives reason for customers to engage with the displays. The bag doesn’t just serve as packaging, but also Nivea’s GWP merchandise.

 

2. Smooth Care

Nivea’s smooth care gift set comes with a Creme Soft Shower Gel with natural almond, Nivea Smooth Sensation nourishing body milk with shea butter, and Nive Soft cream. The branded cosmetic bag comes in beige colour. This gift said only proves that the customer deserves only the best feelings and sensational care.

 

3. Blue Care

Indeed, blue is the colour of complete care! This cosmetic gift set consists of Nivea Creamy shower gel, Alcohol-free Protect & Care spray, and Nivea universal cream. The beauty gift set is perfect for keeping customers’ skin hydrated, soft and nourished, just about every day. In addition,

 

4. Nivea Sets for Men

Men also need care. Nive offers its customers Nivea Fresh Kick Care and Sensitive Care cosmetic products. Fresh Kick Care set comes with Nivea Aftershave Cream, Antiperspirant Spray, and a Men Gel Cream. Moreover, Nivea Sensitive care consists of Nivea Shaving Balm, Men Antiperspirant, and a Shower Gel. Customers can buy all these together with these fashionable toiletry bags.

 

What Makes them Smart Promotional Materials?

• Fashionable yet Functional

The right GWP for the featured products. It makes sense that Nivea chose cosmetic bags. The presumption is that their customers also use many makeups and hygiene products. And it’s a plus that each design has various uses.

The faux leather beige toiletry bag matches any coloured luggage or travel bag. Its structure has enough space for travel essentials. The minimalist design matches the scent of the bundled Nivea products inside.

 

The rose-coloured clutch style bag and the black and gold makeup bag are beautiful. Both faux leather bags are useful as-is while out and about. They can also fit the women’s tote bag. Like the beige toiletry bag, their style is in line with the scents of the bundled Nivea products.

 

The men’s GWPs are stylish too. The two bags have two variants. One is a dark grey canvas while the other is a blue canvas material. Both variants have tan faux leather detail, well-designed, classic and stylish. This can be great storage for bathroom supplies while on short trips or business travels.

 

• Targets Wider Demographics

Cosmetic bags in the market are usually aimed towards women, but Nivea extended it to men. They have three decorative pouch designs for women and two toiletry bags designed for men. The more options to choose from, the more potential customers.

 

• Packaging Adds Value to the Products

There are some companies that put their logo to the bags for promotional value.  Salvatore Fergammo’s promotional cosmetic pouch, Marc Jacob’s marketing gift, and Anna Sui’s branded cosmetic pouch are some of the examples. But with Nivea, they did not put a logo on the bag itself.

 

Instead, they added a paper insert showing the logo and featured products. They rely on their brand equity. The bags without a logo makes them look premium and elegant. Thus, customers will associate these with bundled products.

 

• Creates Urgency and Anticipation

The “limited time offer” of this GWP last October created scarcity and exclusivity. Also, Nivea releases different cosmetic bag designs, adding to the excitement of buying from them again. This is an intentional move from Nivea since they offer cosmetic bags as GWP yearly.

 

• Ideal Gift Set

These cosmetic bags were in Serbia last October 2021, an off-peak season for holiday gifts. But consumers can buy ahead of time to avoid the holiday rush. Aside from that, Nivea have various cosmetic bag design options for men and women. This makes the GWP a perfect gift idea.

Product bundling like this is a common marketing strategy that catches people’s eyes for gift sets they can get their hands on. A perfect example of this is Cafe Amazon’s promotion here:

 

Wondering how cosmetics and travel bags are created? Take a look at this!

We visited our factory in Vietnam to see how the process of making travel bags is going. The production process is definitely a tedious one, and each product needs to be meticulously processed. We’re indeed satisfied with how factory workers do their jobs.

 

Frequently Asked Questions:

What is a cosmetics bag?

Cosmetics bags are small and compact pieces of luggage that are specially made for cosmetics.

Why should I use branded cosmetics bags for marketing?

Cosmetics bags are designed to cleanly organize your market's cosmetics and keep them all in one place when they're travelling. It's extremely helpful to your consumers so they will undoubtedly appreciate your brand. On top of that, since it's portable, your brand will also be advertised on the ground the more people use them.

How to customise bags?

Bags can be customised through a variety of decoration methods like screen, digital or foil printing. The decoration method can also depend on your materials since embossing or debossing works greatly with leather.

 

To Wrap This Up…

Nivea’s cosmetic bag is an exemplary example of a GWP. It’s functional, fashionable, and aligned with the products. The timing of the release is well thought of.  Although Nivea’s GWP is good as it is, there are still points for improvement.

They can opt to market it as environment-friendly. They can use vegan leather. Then, remove the plastic cover like Gillette’s cosmetics packaging. Moreover, the bags will stand out if they have a dedicated eye-catching point-of-sales display. Aside from inviting customers, it will also protect the bags from scratches and scuffs.

 

Interested In Using Cosmetics Bags for Your Promotions?

Are you a business in the cosmetics industry that would like to use cosmetic bags to boost sales? If so, we can help in producing the custom bag you want!

We, at the ODM Group, can assist you with creative product design and packaging. We have a team of competent and experienced product designers in the industry. Aside from product and branded packaging, we also offer services such as customizing promotional giveaways, creating POS display units and producing gifts with purchase merchandise.

If you need any of these services, feel free to get in touch with our team today! We would be glad to help you with all your marketing needs.

 

Cosmetic Bags Ideas:

One of the recent examples of cosmetic marketing we have found comes from Ted Baker, a British luxury company. In this blog, we will look at how the brand has utilized branded cosmetic bags for bespoke marketing.

 

Sunscreen brand Calypso wows customers with a practical custom travel bag to carry their product whilst out in the sun. Take a look at this!

 

This on-pack promotion done by L’Oreal is sure to attract all travellers and cosmetic lovers. Learn more about this promotion here.

 

Gucci is gaining massive attention in Vietnam thanks to their exciting gift with purchase promotions! Check this out!

 

Swish offers customers a free promotional pouch in every pack of Swish breath spray. Learn about this promotion in this blog.

 

We were intrigued by Cluny, a Chilean skincare brand, when we saw it at a nearby grocery store. The brand has a product set with 2 water tonics in it.

 

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