The cosmetics industry is highly saturated now, therefore it is crucial for brands to offer promotions to customers to gain a competitive advantage. On-pack promotions are a great way to get consumers’ attention because it has a higher perceived value compared to the product itself. Customers will feel like they are making their money’s worth when purchasing in a bundle as such.
This on-pack promotion done by L’Oreal is sure to attract all travellers and cosmetic lovers. This promotion offers customers the chance to not only receive their well-known travel bag with the essential male toiletries but also the chance to increase their fragrance collection with an extra roll of deodorant.
L’Oreal originated in 1909 by Eugène Paul Louis Schueller, a young French chemist of German descent. The motion of L’Oreal and it’s cosmetic progression started in 1909 when Schueller developed a hair dye formula called Auréale. Schuller formulated and manufactured his own products, which he then sold to Parisian hairdressers.
On 31 July 1919, Schueller registered his company, “Société Française de Teintures Inoffensives pour Cheveux” translated as the Safe Hair Dye Company of France. This was the foundations of the leading cosmetic we know today. In 1920, the company employed three chemists. By 1950, the teams were 100 strong; that number reached 1,000 by 1984 and is nearly 20,000 today, making it one of the most successful and recognized cosmetic companies in the world.
Why we like this on-pack promotion:
- This is a simple and affordable promotion for L’Oreal to market their products. This bundle is inexpensive to put together, therefore, making this promotion cost-effective and profit maximising. Furthermore, as they are already offering a collection of cosmetics, as well as a travel bag to store them, in this essentially gives an extra incentive for customers to buy the product if they are indecisive.
- There is a variety of on-pack promotions for customers to choose from, and every option comes with a complimentary travel bag. Customers are more likely to be enticed to purchase from you compared to competitors of the choices they are spoilt with.
- This offers different products inside the bag as well as choice in gifts that they want with their purchase.
- Energizing choice of colours to promote the power behind these cosmetics goods. Furthermore, it visibly shows the refreshing feel they provide to the customer. Blue usually being associated with water and Orange usually being associated with citrus flavours. This will allow L’Oreal to successfully increase brand visibility and brand exposure.
How can ODM help?
Keen on creating your very own on-pack promotion? Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
Here are some more L’Oreal promotions you may like:
L’Oréal is back with an island-wide gift with purchase promotion at all Carrefour outlets in Singapore! A mirror is no doubt a necessity when it comes to applying make-up. This makes the compact mirror the perfect gift when promoting their cosmetic products. Find out more:
This promotional bracelet is perfect for businesses that cater particularly to women. This promo gift has the ability to make an impulse purchase, which in turn will drive sales. How can this custom promotional bracelet from L’Oreal affect sales? Find out more:
L’Oreal is offering a free hair straightener with every purchase of a 3-in-1 L’Oréal haircare package. This high-value promotional gift will definitely attract consumers and beat all competitors that are selling hair products. Furthermore, a hair straightener is the perfect promotional item when promoting haircare package. Find out more: