This cosmetic pouch comes in a luxurious gold colour which increases its perceived value. It is made of synthetic leather. Besides that, it is long-lasting. It is useful for keeping the cosmetic products to carry anywhere. L’Oréal has branded their logo on the pouch. This will increase brand awareness for L’Oréal and boost brand recall for the user to stock up on L’Oréal‘s cosmetic products. It will also facilitate free advertising for L’Oréal whenever the cosmetic pouch is used. This will remind customers to buy L’Oréal products.
Who is L’Oréal?
The L’Oréal Group is the world’s largest cosmetics and beauty company. Its headquarter is located at the Paris suburb of Clichy, Hauts-de-Seine, France. It has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care. The company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.
How does the cosmetic pouch affects sales for L’Oréal?
The cosmetic pouch will encourage customers to buy more items and spend more just to get it for free. This makes it a highly attractive gift to spur customers into making impulse purchases. This will increase sales for L’Oréal. L’Oréal has done a great marketing using this cosmetic pouch. The returns of increased sales that they receive will far outweigh their investment in the promotional product.