Lancôme is giving away a free cosmetic pouch for at least $100 worth of spending on Lancôme products at Macy’s. The cosmetic pouch can be used to store cosmetics or accessories and it can be carried around for convenience. Read more to find out how this cosmetic pouch can be used as an effective gift with purchase.
Lancôme Paris is a French luxury cosmetics house. Owned by L’Oréal since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances and makeup at higher-end prices.
Founded in 1935 by Armand Petitjean in France, Lancôme celebrated its 75th anniversary in 2010. Petitjean’s motive was simple: to create a beauty brand that would deliver French elegance around the world. The name “Lancôme” was inspired by the ruins of a castle, Le Château de Lancosme while the roses in the area had inspired the company’s symbol of the single golden rose.
Why is this cosmetic pouch used as a gift with purchase?
This cosmetic pouch comes with a rose design which reflects the brand logo of Lancôme. It facilitates free advertising and reminds customers of Lancôme’s branding. The cosmetic pouch has a hand-strap which makes it easy to carry the pouch around. It is also spacious and can be used to place a large amount of cosmetics or accessories.
How may this cosmetic pouch affect sales?
The cosmetic pouch is branded with Lancôme‘s logo. This increases brand awareness for Lancôme and will attract new customers to purchase Lancôme’s products. It also boosts brand recall and existing customers will be reminded to patronise Lancome again. This will increase the number of repeat purchases and thus, increase sales. Customers will be enticed to spend at least $100 in order to get the cosmetic pouch for free and this will increase sales for Lancôme.