Lancôme is offering a cosmetic bag as a gift with purchase with $80 or more Lancôme purchase at Saks. Use the promo code LANCOME45 at checkout to receive your free gift! It is limited to one per customer; while stocks last so hurry get yours now!
Since its launch over 75 years ago, Lancôme has epitomized beauty and glamour with a classic French touch. Founded in 1935 by Armand Petitjean, Lancôme’s name was born when the cosmetic chemist encountered the historic ruins of the Château de Lancosme while vacationing south of Paris.
Why did Lancôme use the cosmetic pouch as a gift with purchase?
It is most important for any promotional gift to complement its product. Lancôme made full use of the cosmetic pouch as a gift with purchase as it goes hand in hand with cosmetics.
A cosmetic pouch is an essential for all women. Be it for work or traveling purposes, women would need a cosmetic pouch to keep their makeup.
This cosmetic pouch is not only light in weight and durable, but also extremely spacious. Ladies would love to receive this as a gift with purchase.
How can the cosmetic pouch help to increase sales?
Lancôme imprinted their company logo on the cosmetic pouch so as to increase brand recognition. When consumers are using the pouch, one would slowly start to recognize and remember the company logo for Lancôme.
Over time, consumers would be able to identify Lancôme just by the logo itself. This also helps to increase brand recall as one would constantly be reminded of Lancôme when they are using the pouch.
With increasing brand recognition and brand recall, the company would generate more revenue over time. This result in an increase in sales and brand value, which all organization seek in return for a promotion.