For all the ladies out there, L’Oréal, the world’s largest cosmetics and beauty company is having a gift with purchase promotion at all Carrefour outlets in Singapore! All you have to do is to purchase a 3-in-1 L’Oréal hair care package and you’ll received a free hair straightener as an in-pack promotional gift.
L’Oréal has executed a very strategic marketing tactic by offering this promotional item. With it’s range of beauty products targeted primarily at female customers, this promotional hair straightener is the perfect incentive product to entice them to purchase L’Oréal’s products.
ODM feels that L’Oréal could have branded it’s logo on this promotional product to increase visibility in the long run. This creates free advertisement every time the hair straightener is being utilised, which also boosts the brand awareness and brand recall for L’Oréal. By including such a high end product into their promotional campaign, this magnifies the perceived value of the promotion which will attract customers to purchase more and drive sales.
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Take a look at these promotional merchandises that are available at Carrefour around the world: