Here is a promotion that should please little girls! Disney has designed a gift pack around the Princess theme. I spotted this promotion in French supermarket Carrefour. The main product is a child’s perfume but the pack also includes three in pack gifts :
- A crown
- Two Hair Clips
- A hair comb
Promotional Princess Pack by Disney
Disney is using three of its famous licensed characters to promote the perfume : Sleeping Beauty, Cinderella and Beauty from Beauty and the Beast. What’s more the whole pack has been made with bright pink colors to attract little girls’ attention in supermarkets.
Licensed characters form a great marketing tool to promote ones brand. What with the recent licensing trade show in HK, there are dozens of new and original characters to discover via ODM :
- 10th Hong Kong International Licensing Show 2012
- Promotional Products 2012
- Hong Kong Toys and Games Fair 2012
- Licensed Characters : Groovy Chick
- Licensed Products : Booto,The Rabbit with a Secret Message
- Promotional Product Idea for Vegetable Companies : The Beet Party !
- Licensed Promotional Gift ideas : Blood Type ABO
- Hello Kitty License + Snacks Promo = Okashi Land
- Promotional Garden Gnomes as a gift with purchase.
- Smurf Promos @ Hofex Trade Show.
- Animal night lamps to guide your promotions
