Here is a gift on purchase promotion I spotted in France. It was ongoing in most French supermarkets over Christmas. For each kid’s perfume bought, customers received a free Hello Kitty purse.

Promotional Gifts - Hello Kitty Purse

One notable aspect of this promotion is that it uses the famous Hello Kitty licensed character. The use of licensed characters is a great way for brands to promote themselves. If your brand is not sufficiently well known on its own or you simply want to make it more attractive to customers, think of combining it with famous or upcoming licensed characters. To do so you simply need to buy the right to use the character, which ODM can help you do. Contact ODM staff if you have any inquiries!

Check out other licensed characters here :