Following the numerous articles about licensed characters, due to the recent Licensing Show held in Hong Kong, here is a great example of how a company use them to promote its brand. Colgate, a famous toothpaste brand, has taken advantage of the new Muppet Movie coming out to boosts its sales.

Promotional Gift – Muppet bowl by Colgate

It is running a gift on purchase promotion whereby each customer who buys two tubes of toothpaste receives a free bowl. The bowl is decorated with two Sesame Street licensed characters : Elmo and Cookie Monster. This promotion can be found in any Mannings shop in Hong Kong.

Check out other HK promotions  or licensed characters here :