We frequently post on Promotional Campaigns by Toothpaste companies to draw clients over to their brand.   Here is one from last weekend in Hong Kong, along with some links to past blogs to see market trends..

Darlie & Colgate are both using In-Box Gift with Purchase of a Bowl.   What makes customers choose 1 over the other ?  Some ideas here…..

  • Price – Colgate has slight advantage.
  • Value – seems more toothpaste offered by Colgate.
  • Quality – which brand communicates the value & quality of their product better.
  • License – Colgate Sponge Bob has wider brand recognition.
  • Convenience – See carrying handle on Colgate box.

See some other blogs on Toothpaste for info…