Colgate Hong Kong is now having a Gift with Purchase promotion with its toothpaste. Buy 2 * 250g tubes of Colgate toothpaste and get a Spongebob Squarepants Lunch Box!
This promotion is proving popular and can be seen in the Mannings store just below the ODM office.. Its packaging is also attractive as it is designed with a handle, especially effective for eco-friendly Hong Kong where there is levy on plastic bags.
We like this promotion because the gift comes with 3 different Spongebob Squarepants designs to collect from. Colgate also included one important marketing line to drive sales, “Limited Edition“. This is similar to giving customers instruction to purchase, very important for marketing managers to note..
Colgate is not using Spongebob Squarepants for the first time – this is part of its long term marketing campaigns, which proves the effectiveness of this licensing partnership.