Xiamen Huierkang Co. Ltd is a joint venture that offers more than 50 products which are sold nation-wide and is currently having a promotion in ParknShop, Guangzhou, China. One is entitled to receive a free lunch box for every promotion pack purchased.
What we love about this promotional gift? The lunch box is prominently placed in front of the product to stand out from other brands displayed in the same shelves. Brand logo is also printed on the lunch box to reinforce brand recollection.
Such complementary promotional product is definitely a bonus to increase the perceived value in the eyes of consumers. This marketing strategy often creates a positive brand image which encourages the potential market to patronize your brand. Isn’t this a great opportunity to entice your target audience to make a switch from their usual brands?
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