Following our previous post on Lipton’s Win a Jetski/Quad Bike Promo, ODM can see that Lipton is pushing sales on its Lipton Ice Tea. Simply purchase any 3 bottles, enter the promotion and stand a chance to win this Cruiser Bike!
This promotional campaign is certainly something different from the usual gift with purchase and On Pack Promos. Offering high quality promotional gift increases the perceived value of the item, encouraging customers to purchase more. What we love about this promo is definitely the marketing strategy and approach taken, often using extraordinary promotional products to create and increase brand awareness.
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