ODM has blogged about several promos on bicycles and as we highlighted in previous posts, we think that foldable bikes are great for outdoor activities. They are lightweight and can be folded easily, convenient if you are travelling on the road!

Farmer's Union: Win a Dirt Bike Promo...

Here we see Farmer’s Union giving away 2 Yamaha Dirt Bikes. These promotional items definitely makes the promo much more attractive and effective as it adds value to the brand.This would see an increase in sales as consumers want to win this promotional gift!

Particularly notable in convenience stores due to its high value, it changes consumer intention to purchase other brands. However, ODM thought this promo could be improved if codes were activated via their website. This promotion could then boost traffic on the  website, giving customers an opportunity to understand the companies and other products better.

See below for similar promos…