With summer holidays ending in Canada, Pizza Pizza Canada is conducting a back to school promotion in its latest marketing campaign. Buy any large 2 topping pizza and get a free gift with purchase school lunch bag, coupons and dipping sauce.
Sporting kid friendly designs, the lunch bags allow children to bring their fresh home packed meals to school with ease while keeping the meal warm.
Given together with the coupon and dipping sauce, pizza pizza also subtly hints that parents can consider using the chain’s pizza as a solution for their children’s lunch. As a result, this increases marketing effectiveness towards younger age groups.
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