We frequently post on Promotional Campaigns by Toothpaste companies to draw clients over to their brand. Â Here is one from last weekend in Hong Kong, along with some links to past blogs to see market trends..
Darlie & Colgate are both using In-Box Gift with Purchase of a Bowl. Â What makes customers choose 1 over the other ? Â Some ideas here…..
- Price – Colgate has slight advantage.
- Value – seems more toothpaste offered by Colgate.
- Quality – which brand communicates the value & quality of their product better.
- License – Colgate Sponge Bob has wider brand recognition.
- Convenience – See carrying handle on Colgate box.
See some other blogs on Toothpaste for info…





