Asahi are currently running a gift with purchase promotion in Hong Kong.   Buy 12 cans and get a free frosted glass.   Below we will explain what is a frosted glass & give more examples of this GWP market trend.

Notice on the packaging it calls this a limited promotion – Whenever you do a promotion it is always good to call it a limited promotion – you set the limit and it gives higher perceived value.

Frosted glass outlook is possible by sandblasting or acid etching clear glass. This process has the effect of making glass translucent, scattering light during transmission.  This blurs images while still transmitting light through the glass.  The effect is used on glasses to imitate the condensation caused by cool drinks and to focus customers on the benefits and great taste of a cool beer.

Some other blogs on different types of glasses & companies using glasses for their promotions.

For new ideas in the drinks industry, why not also check out collection from our Buying office on Beer Promos….