Oktoberfest is an annual beer festival held in Munich, Germany running from late September to first October. It is now celebrated in many countries around the world and is a key event for spotting cool Beer Promos.
Many breweries offer their beer glasses as promotional gifts due to the trademark design and style that can really influence the drinking experience. This makes for a very effective promotion carried out by Erdinger alongside with the limited edition mug that would increase sales.
Mugs are the best promotional products to give away be it corporate gifts or gifts with purchase. Simple mug with a full colour logo printing would allow it to stand out from others. As a household item, it is often used and would lead to high brand recall.
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