Hardy’s, the Australian wine company, are currently offering a 2 bottle box set in Hong Kong Stores. There is Bonus fold up ice bucket packed inside as a Gift with Purchase.
The 2 colour material mix works well and Hardy’s branding is well positioned for repeated exposure and advertising. The wine bucket would work better for white wines, but Hardy’s could hope for cross over promotions here since they also have whites.
This is a perfect summer promotion for picnics and outdoor use.
Some other Wine Promos & articles on our blog….