The New Zealand wine brand, Red Cliffe Sauvignon Blanc had this on-pack promo and gave away pedometer with every bottle purchased. Bottle Necker presentation can indeed make promo stand out from the shelves.
But, a wine company giving away pedometer?
Either the marketing department made a wrong choice of promo gift, or it was done deliberately as a promo tactic. Having a promo gift like this was really risky, either that promotion would be rejected or being widely publicized.
This promo had successfully caused a buzz over the internet as people mock the choice of unrelated promo gift. A negative news? Definitely not, it was a great chance of publicity for the brand.
Customers who received the pedometer would remember this unique promotion whenever they use it.
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