As you can see by the number of articles we’ve posted on this topic, the Hong Kong Wine and Spirits Trade Show was a great opportunity for spotting :

One on-pack promo we appreciated was a delicate African glass bead bracelet.  South African wine producer Bayede! sold its bottles of wines with this bracelet around the neck of the bottle.

On Pack Win Promo - Beas Bracelets

This promo is a way for the producer to highlight its social investment in Miqlat, a registered NGO aiming to create jobs, alleviate poverty, prevent HIV/AIDS and develop leadership.

What better way could there be to improve one’s brand image than associate promo gift with social responsability?

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