Tabasco sauce was one of the more eye catching on pack promotions at the Wine and Spirits Trade Fair which was held in Hong Kong recently.
On Pack Vodka Promo - Tabasco bottle
This promotional gift campaign was actually very ingenious. Zirkova, an American vodka producer knows that its clients frequently make a the popular Bloody Mary cocktail. So it decided to promote this practice in its marketing strategy.
It now gives its customers a mini bottle of Tabasco sauce, one of the key ingredients, along with each bottle of Vodka. The little bottle of Tabasco serves as a incentive to purchase item.
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