Time to plan your next Valentines day promotions now. Have a look at this promotional case study – Malaysian fashion apparel & accessories brand Bonita ran this Valentine’s Special Promo. Coin purses were given to customers when their purchase exceeded RM80.
We like this promo because the brand made use of the Valentine’s Day festival as a platform for its promotion. If the promo was made on a normal day, it would have been less special and appealing. The ‘Valentine’s Special’ would catch attention easily and draw in more customers.
Also, instead of giving away other non related promo gifts, Bonita decided to stick with fashion accessories and gave away coin purses instead. Excellent choice as customers of Bonita would most likely be interested this gift category.
What are you planning for Valentines day 2012?
For other related promo posts…