Soy based nutritional bar SoyJoy is offering of a PWP promotional purse hanger in Mannings Hong Kong with 2 SoyJoy bars purchased at Mannings Hong Kong. The PWP (Purchase with Purchase) is activated where you can redeem the gift for just HK$10 extra.
While we have done a previous blog on the benefits of using a purse hanger as an interesting promotional product, this example shows in its entirety the direct marketing benefits which companies may reap.
The SoyJoy logo can clearly be seen, allowing for advertising benefits to be gained by SoyJoy nutrition bars when consumers use the purse hanger in public. SoyJoy gain attention of other consumers – and where better for a food brand to be noticed than at the table….
The HK$10 charge covers much of cost for SoyJoy to run this promo – meaning free advertising and increased sales..
Purse hangers provide consumers with the useful utility by allowing consumers to hang their purses with ease from tables in public. What other items do you think could work well for food brands & restaurants as promos?