Coca Cola is currently running this timed purchase with purchase promotion at Caltex Hong Kong. Simply buy a discounted 6 pack of Coke or any of the companies soft drinks and get to buy a limited edition Coke summer shirt while stocks last.
The advantages of this promotion is that the by offering these shirt in such a fashion is that it creates exclusivity, increasing perceived value of the item. With the distinctive Coca Cola logo printed., the shirt leverages brand recognition of the company. This poster improves marketing visibility for the company as well.
These shirts are very attractive for any fans of coke memorabilia. This promo allows coke to add to their revenue in terms of drinks sales and money made from shirts. It also offers the brand free long term brand exposure & advertising.
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