Today there was interesting co-branding promotion between a Hong Kong newspaper, am730 and Bank of East Asia. Collect a free am730 newspaper and get a free BEA newspaper bag to carry it along to your destination! You can also reduce carbon footprints when you reuse such bags instead of plastic shopping bags.

Newspaper Promotional Products

Co-branding efforts like these can be very effective marketing tools. Since Hong Kong has so many SMEs, marketing collaboration is an excellent way for companies to promote on a budget. (See our past articles on co-branding)

Utilising newspaper bags can be a great way to advertise for your products and services. It is a popular promotional item among hotels, as it often carry their logo. When hotel guests carry their newspaper elsewhere, the newspaper bag will act as a walking advertisement for the hotel.

Looking for similar co-branding promotions or eco-friendly products? Refer to the links below…