The standard newspaper is offering movie gift redemption of exclusive watches from the movie “Prince of Persia The Sands of Time”. This advert was spotted in an excerpt from the Standard newspaper. Interested parties would have to send in an application form to TVB Pearl and they would stand a chance to win a watch from the Prince of Persia.
This watch is exclusively branded and limited. Thus giving it a higher perceived value as applicants would be eager to fight for any free and limited gift redemption. Read on to find out how this Prince of Persia watch may be used as effective movie gift redemption!
Marketing Using Movie Gift Redemption
The Prince of Persia The Sands of Time talks about how a rogue prince and mysterious princess join forces to safeguard an ancient dagger capable of releasing the Sands of Time. This dagger is a gift from the gods that can reverse time and allow its processor to rule the world. Thus, by utilizing a watch as a movie gift redemption, it can successfully bring out the highlight and focus of the whole movie. While it also indirectly represents a gift from the gods that is capable of reversing time.
Hence with such an interesting story behind this mystical watch, recipients would have an immediate appreciation and gratitude that forges a positive link with the related movie. This watch would also be an ongoing reminder of the movie whenever they use it. Thus boosting brand recall as well as brand recognition.
Movie gift recipients who receive these gifts are a source of direct advertising and are most likely to refer people to this movie. Thus, exposure to these movie gift redemption would help to raise awareness of this movie and encourage more people to watch and advertise it.
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