Gatorade, the PespiCo owned sports drink, is rolling out its biggest UK gift redemption campaign for on-pack promotions called ‘Gatorade Gives Back,’

Brands involved in the fast moving consumer goods industry always will face competition, which means that people can shop around easily. Therefore, brands need to have a solid understanding of their customers and how they can retain existing ones and attract new ones.

Gatorade in the UK has included gift redemption promotions for their marketing campaign in 2010 to boost sales. Below we can see how this gift redemption has been used in stores.

Gatorade launches gift redemption campaign in UK

Gatorade launches gift redemption campaign in UK

The year-long promotion was launched across the UK and gives consumers the chance to collect points and redeem them against sports related rewards. Consumers are prompted to collect codes from bottles of Gatorade which can be banked online at or via text.

How does gift redemption contribute to sales?

Gift redemption is always an excellent marketing strategy to make your consumers think about your brand and make them feel valued as they do like to receive freebies. Providing your customers some sport related freebies also reinforces the brand definition and perception to customers as they will require energy drinks when they practice sports.

This gift redemption strategy is another great example of appropriate usage of on pack promotions.

We have seen brands also using QR codes in order to make their consumers scan the code and get some live news / updates.

Keep offering branded items to your customers in order to raise your sales revenue on a constant basis!

If you are looking for exclusive items, why not contact our design team to brainstorm your theme and look for creative solutions?

Below you can find some other gift redemption case studies:

Delight your felines with Fancy Feast’s Gift with redemption!

Gift with purchase: Donna Hay Gift Hamper

Marketing Movies by the Standard Newspaper: Movie Gift Redemption

XMAS promos for 2015