A combination of marketable characters and strong fan base brings billions dollars profit to producers. Movie merchandise has, on countless occasions, demonstrated its power. All these movie merchandise examples are presented on Comic-Con – the main fair of licensed comics, movies, video games goods.
There is wide range of promotional items – customizable children’s toys, games, home furnishings (clocks, towels, bedding, mugs, telephones), clothing, food and so on. At this examples we could see branded glasses. Star Wars, Hulk, Iron Man and others, so customer can choose a cool looking glass with each character.
As the example of movie merchandise idea we also can see these Iron Man and Batman tumbler mugs. Need to emphasize that mugs is the most universal promotional product which will be used by everyone in everyday life. Customers will carry these mugs everywhere as they have a lid to be closed. This provides studios with increasing brand visiability.
Besides, movie merchandise is important part of any marketing campaign of a new blockbuster. The incestuous relationship between products and movies has come full circle. That’s why studios usually making huge profits by advertising an upcoming movie. At this example we can see Suicide Squad branded glass shot set which is already on sale because this movie is coming out this summer.
Studios get most of the profits by people who have children. Children have been always admired by superheroes and wish to have a piece of this superhero. Therefore these promotional items as costumes and other attributes of superheroes are so popular among the customers- it is a big bucks.
The entertainment industry today is one of the most profitable businesses, which has a huge influence. It is not hard to see why we became fans of this fairytales thanks to movies and comics based TV series.
Other movie merchandise examples: