During the Christmas season. French stores are jam packed with what the French call “coffret cadeaux”, literally gift boxes. These items make great promotional products. To promote themselves, brands put together packs of their products, wrapped in a special gift packaging.

Promotional Gift for Kids – Free “Cars” Chronometer

Here is an example I spotted in Carrefour in France. Disney, the famous children’s entertainment company, has designed a gift box to advertise its film “Cars“. This promotional product includes :

This in pack gift promotion would make the ideal present for any  little boy.

Take a look at the following promotional gift ideas for kids here :