Darlie is a popular toothpaste in the Hong Kong market and the brand is a frequent user of promotional products.   This pack particularly appeals to younger children. The main product for this promo-pack is  actually the toothpaste and toothbrush in  a moulded packaging case.   The luggage tag is the gift with purchase promotion.

Whilst luggage tags are great gift  for frequent travellers, they are also particularly interesting for Children who might have uniform bags for school so making identification so much easier.   The body and colours can be easily customised and new mould can be opened as required for development.  This cute Keroro licensed character is very recognisable to children in Asia and thus great to incite impulse purchases.   ODM can design OEM promo figurines and mascots.