Nutrexpa, one of the Spanish leaders on the food market, decided to offer this amazing co-branded gift with purchase through CONDIS supermarkets in Barcelona. Customers can enjoy this exceptional Hello Kitty keyring with each Mini Phoskitos Rosa biscuits pack bought.
One of the most notable aspects of this promotion is the fact that it used a Hello Kitty licensed character. Using licensed characters is an excellent way to promote your brand if you are not sufficiently well known or if you just want to make it more attractive to customers. In this case, Nutrexpa clearly decided to invent this special pink-coloured biscuit and buy the license to use Hello Kitty’s models in order to change this basic Phoskitos pack into a real incentive product.
If you would like to set up such a strategy, ODM is here to help you…
Check out other licensed characters here :
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- Licensed Character : Mashimaro
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