Nutrexpa is one of the Spanish biggest food company. Recently, they decided to offer this amazing Sponge Bob Squarepants tattoo as a co-branded gift with purchase with each Mini Phoskitos biscuits pack bought through CONDIS supermarkets in Barcelona.
The most notable aspects of this promotion is the use of licensed characters. It is a pretty good way to promote your brand and attract new customers. Nutrexpa clearly decided to add these Sponge Bob tattoos to drive sales, changing a very classic biscuits pack into a real incentive product.
Nutrexpa had already used this marketing strategy with their Hello Kitty GWP in Mini Phoskitos Rosa. If you also want to set up a campaign based on the use of licensed character, ODM is here to help you…
Check out other licensed characters here :
- Promotional Gift – A Transformers Car in your Energizer Battery Pack
- 10th Hong Kong International Licensing Show 2012
- Licensed Character : Mashimaro
- Licensed Characters by Tokidoki
- Licensed Characters : Groovy Chick
- Hong Kong Toys and Games Fair 2012
- Promotional Product Idea for Vegetable Companies : The Beet Party !
- Licensed Products : Booto,The Rabbit with a Secret Message
- Licensed Promotional Gift ideas : Blood Type ABO