Benefit Cosmetics is a makeup, skincare and beauty brand known worldwide. It has emerged in the beauty industry as a brand beloved by women around the world, making their brand known through its quirky and famous cheeky signature pink colour. Take a look at this cosmetic pop display by Benefit Cosmetics at a department store in UK that caught the eye of our ODM staff.
Let’s take a closer look at this Cosmetic POP Display
Cosmetic POP Display and packaging of their products play a strong marketing role at the point-of-sale. Floor standing displays are fresh eye catchers that entice potential customers to begin exploring what your brand has to offer. The highlight of this Cosmetic POP Display is the ability for shoppers to recognise the brand from a distance due to it’s branding and striking, quirky pink appearance.
The clear display of each product line is positioned in such a way that every single product can be seen by shoppers. In the image above, you can see that each product category, mascaras, brows, foundation, and primers are separated by each individual shelf. In addition, the elevated positioning of the products, maximises the space available in the beauty floor display.
The design and colour choice of Benefit Cosmetic’s POP display embodies what the brand is and how it appeals to its customers. Furthermore, he branding of its name “Benefit” towers over the department store with its signature pink wallpaper easily recognisable by shoppers walking by. Customise your merchandising floor display to embody your brand essence too!
Wordings to Entice
If you turn to your right facing this display you’ll see another section of this quirky retail floor display, showcasing more of its products. With the luxury of space that comes with a custom floor standing display, Benefit Cosmetics printed out quotes, as seen in the image above to entice customers that Benefit’s products will do just that! The brand was also able to utilise shelf space to display promotional posters on stands, which adds to the marketing strength of their brand.
From All Angles
Another feature we love is that customers coming from different angles are able to notice the Cosmetic POP Display, increasing customer traffic to their brand! What’s not to love?
That’s not all! Look to the left of this display and see that there is a counter available for makeovers using Benefit’s products. This is a smart marketing tactic for allowing your customers to test out your products before making a commitment. And which shopper will say no to a free makeover using these high-end products?
However, in light of the current Coronavirus situation, makeovers and testers have been suspended for the time being.
Why we love this Cosmetic POP Display
That pretty much sums up why we love this Cosmetic POP Display by Benefit Cosmetics. Why it caught our eye at this busy and saturated beauty market in this department store? Appearances and aesthetics of your brand are one of the biggest factors of marketing. It is the first impression your customer gets from your company. The display should embody what your brand is, what it can offer, and reflect the quality of your brand. It is a huge plus that its a beautiful display too! Tell your customers your products can beautify by beautifying your Cosmetic POP Display.
How can ODM Help?
We are an experienced team with years working in the promotional and marketing industry. Designing and manufacturing high-quality POS displays and branded promotional merchandise. If you have any enquires or are interested in your own custom POP Display. Feel free to contact us, we’d love to hear from you!
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