If you are in the retail industry, then you know the importance of having a custom retail floor display to effectively promote your brand. A successful in-store display is what you need to really command attention and attract customers. Avonmore and Pastificio G. Di Martino have excellent examples to show us.
On the left, is Avonmore’s merchandising floor display while on the right is Pastificio G. Di Martino. Both displays are professionally-designed with colors reflecting their brand image.
The white-blue combination in Avonmore’s POS display is very suitable for their brand image. Avonmore is proud of its all-natural milk products and the company has been in the industry for over 50 years now. You can see the colors pop out from the display. In addition, the logo can be seen clearly at a great distance.
On the other hand, Pastificio G. Di Martino utilized their brand colors to make their promotional custom retail floor display pop. The top part of the floor display features their brand name for maximum visibility.
But why do we think this custom retail floor display is a great marketing idea?
Why Do We Love this Custom Retail Floor Display?
- Selling at Customer Level – Bringing the products at eye level ensures that customers will not miss the products they are offering. This is important in creating a good first impression. The display should be attractive enough to encourage customers to examine the products long enough to make a final decision.
- Functional – Functionality is one of the strong points of these in-store displays. They are custom-designed to allow merchandisers to arrange the products in a way that will improve the customer shopping experience.
- Accessibility – With the POS display’s design, the products have become easily accessible to their customers. All sides are open so the products are visible to anyone coming from different directions.
- Drives Impulse Purchase – A well-designed custom retail floor display targets impulse buyers. According to studies, most of the purchases are done on the spot. This is especially true with products presented in a pleasing and eye-catching manner.
- Brand Positioning – As you can see from the photo, the free-standing floor displays are positioned near the check out counter. Doing so increases the likelihood of additional purchases. The displays are practically inviting customers to add more products to their baskets before they check out. Furthermore, the style allows for flexible positioning of their displays. This gives merchandisers a lot of freedom to place the products near any complementary products that usually go with it.
Our Key Takeaway…
Functionality, flexibility, and effective brand positioning are the key characteristics found in our today’s examples. Your display should effectively communicate your brand message so as to pull in more customers and to transform walk-bys into sales.
Are you interested in having a custom retail floor display for your business? If so, get in touch with our team today. Our product designers and merchandisers are always ready to help you out. In addition to point of sale and point of purchase displays, some of our favorite work takes on sourcing and designing high-end promotional products. Please send us an email if you have questions regarding the creative process involved in designing innovative POS displays and promotional products.
If you need more design ideas and marketing inspirations, do not hesitate to check these blogs out!
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