Cool Floor Display Design: Johnnie Walker Gets It Right!

Floor displays are indispensable part of visual merchandising within retail stores. They come in various sizes and shapes. A good floor display design can definitely help merchandisers to sell their products more effectively. Here’s an excellent example from Johnnie Walker.

The whiskey brand is currently offering their Limited Edition “White Walker.” Fans of the hit series, Game of Thrones will surely be enticed to buy their product as the whole floor display design as well as the bottles are all Game of Thrones-inspired.

 

With the success of GOT franchise, the demand for merchandise related to the TV show will only increase. The branded FSDU and the whiskey bottle packaging design are consistent with the theme. The blue-white combination reminds one of cold winter season. Its strong presence turns heads. Thus, we can say that the floor display design is truly effective.

We certainly love their design and all the elements of their POS display. They all contributed to the success of the promotion so we listed some of the things that really stood out, how it helped them promote their limited edition products, and what you can do to improve yours.

 

What Made Johnnie Walker’s Floor Display Design Stand Out?

• Pop Culture Reference: This particular Floor Standing Display Unit targets the fans of Game of Thrones. The success and popularity of the TV show is enough reason for customers to stop by. Everyone knows this program, and even non-fans would agree that they would immediately recognize this design when they see the display from a distance.
• Well-Lit Display: The back-lit advert directs the eyes of the shoppers towards their custom POP display. This element is crucial, especially if the location is a bit dark or does not have sufficient ambient light. The lighting was not too bright nor too dim either, and it created a pleasant visual experience for shoppers.

• Limited Edition – Having “Limited Edition” inscribed in the beams of their free-standing store display encourages more people to buy the products “now.” The urgency in their message affects the buying behaviour of customers as it stimulates the “fear of missing out.”
• Custom Designed Bottles – To complete their “icy” display, the bottles were designed to look as if they were frozen. The bottles perfectly embody their theme and product line, “White Walker.” There was also an acrylic display with “Freeze to Reveal” written on it. There’s a hidden message on their label, and this will only be visible when the bottles reach freezing temperature. If this is not cool, I don’t know what is.

• Relevant Props: Incorporating the Striding Man mascot into their merchandise display was a smart move. This 3D representation of their famous logo provided depth and texture to the display. It also made the whole promotion interesting and exciting.

 

Our Takeaways,

Johnnie Walker did a great job promoting their limited edition scotch whiskey and Game of Thrones. Through brand licensing, they were able to amass a larger market share. Fans of both brands will certainly consider purchasing a bottle or two of their favourite whiskey with their favourite TV show printed on the bottles.

Furthermore, having a POS display exclusively designed for GOT and Johnnie Walker shows exclusivity. Thus, there were no other brands to divert their attention. Positioning their custom display stand along the aisle also increased their chances of being noticed by customers.

If you need fresh creative retail display ideas, don’t hesitate to contact The ODM Group. Our team will be able to provide an effective floor display design for your promotional needs. Or, if you have a design in mind, feel free to email us so we can get started with your project!

 

Frequently Asked Questions:

What is a floor display?

A floor display is a promotional display that is placed on the floor of a retail store to attract and entice customers to purchase a particular product or group of products.

Why is floor display design important for marketing?

Floor display design is important for marketing because it can increase the visibility and awareness of a product, which can lead to increased sales. A well-designed floor display can also create a positive impression of the product and brand, which can lead to customer loyalty and repeat purchases.

What are some benefits of using floor display design in marketing?

Some benefits of using floor display design in marketing include increased product visibility, improved brand awareness, increased sales, and the ability to showcase multiple products at once. Floor displays can also be used to promote seasonal or limited-time products and can create a sense of urgency for customers to purchase.

How can floor display design impact customer behavior?

Floor display design can impact customer behavior by attracting attention to a particular product or group of products. It can also create a sense of excitement or urgency to purchase, especially if the display is eye-catching and prominently placed. Additionally, a well-designed floor display can create a positive impression of the product and brand, which can lead to increased customer loyalty.

What factors should be considered when designing a floor display for marketing purposes?

When designing a floor display for marketing purposes, it is important to consider the target audience, the product or products being promoted, the placement and location of the display within the store, and the overall aesthetic and design elements of the display. The display should be eye-catching and attention-grabbing, but also convey the key message and benefits of the product in a clear and concise manner.

 

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