Scan the streets at night and you’ll see a host of vibrant LED lightbox display, advertising various products and establishments. LED lighted signage are an effective way to make your brand come alive and stand out in the dark. These advertising tools allow you to communicate your brand message to the public more effectively and clearly. If you are looking to invest in high quality outdoor LED displays, then here are some ways it can help add value to your business.
4 Ways a LED Lightbox Display Can Add Value to Your Business
Capture Attention – Aside from effective outdoor advertising , they also are a great addition to office interiors. For instance, these LED Displays would look fantastic at reception areas and offices. The light frames the brand names well, thus making the logo and brand name stand out.
Outdoor Advertising Signs are Durable – Unlike light bulbs, LEDs are long lasting and durable. It uses less energy and only 5% of its energy is wasted as heat. This means you get the most out of your marketing budget. Moreover, it helps you cut back on electric consumption.
Better Brand Positioning – Here’s a great example of brand positioning using LED light box signs. In here, the drink bottle as well as the Japanese traditional masks and geometric patters are illuminated. If you want to further push your product and venue advertising, these tools are excellent means to captivate your market. Passersby will be encouraged to buy your products or drop by your shop. LED advertisements are also ideal for drinks marketing. Illuminated bottles and/or logos will make the products more enticing.
Customers will surely want to buy Corona, Sapporo, and Kingfisher as the lights make them easily recognizable. Snow Beer commands attention in its massive LED bottle display and Bakors looked more appetizing.
According to studies, customers are more likely to notice areas of a store with contrasting light. So when used outside at night, customer attention will be directed towards the LED lighted box display because the contrasting dark environment makes the brand name pop.
Finer Brand Remembrance – When people notice these signs, they’ll be able to remember the brands right away. This is a surefire way to keep customers interested and this is especially helpful when introducing new products to the market. Customers easily remember things that they find novel or quirky. Thus, catchy designs and lights will certainly help differentiate your brand from others. These LED lit logos are wall-mounted. This means better brand visibility for the brand. Positioning the displays at eye-level increases the chance of getting noticed by customers. That’s the principle behind eye-level shelf positioning.
Here are some of the designs that caught our eye:
Simple and straightfroward that’s the vibe we get from Presidente Beer’s led-lighted logo. The green hue is a bit subdued, and this makes the name and logo pop.
Budweiser Beer‘s can-shaped LED lightbox is truly fun to look at. We love this because of its unique shape that reminds customers of their iconic beer can.
We love the white-black combination of Tabasco‘s LED sign. It reminds one of their branding, thus reinforcing brand recognition.
The iconic Sapporo beer glass would also make great decorative piece at dimly-lit bars. How this could help their marketing? Such bespoke display would encourage more customers to choose their drinks over others.
Snow Beer commands attention in its massive LED bottle display and Bakors looked more appetizing.
By incorporating LED lightbox displays into your marketing mix, you’ll be able to add more value to your brand. Not only will you gain tremendous visibility, but you’ll also be able to make the most out of your marketing budget due to its durability and energy-efficiency.
LED lighted logos and signs have a lot of applications from marketing drinks, bars, restaurants, tech industry, automobile industry, and more!
So, are you interested in boosting your brand presence with these marketing tools? Contact The ODM Group today! We have a team of experienced product designers and merchandisers who can help you with all things marketing. For more inspiration, browse through some of our favorite blogs below:
Speaking of LED displays, this is an ingenious way of using this technology to promote your products. here’s why we love this:
Marketing LED displays are perfect for just about any industry. They effectively aid your promotions in a way that will keep customers glued to your advertisements. Video and audio presentations effectively captures customer attention better than 2D marekting tools.
Combining video and window displays would certainly capture the interest of your customers. Good brand placement and effective merchandising are what made this promotion an excellent marketing strategy.
Here’s why you need to invest in a high quality LED POS display!